Strong roots: the essence of Máquinas Furlan that shapes the future

On December 7th, Máquinas Furlan held its annual celebration, bringing together around 400 employees in an event marked by unity and the celebration of achievements. With the theme “Strong Roots” , the meeting highlighted the essence of the company: a legacy of dedication, solid values ​​and the teachings of the founder, Mr. Geraldo Furlan, who guided Máquinas Furlan to become a reference in excellent solutions for the market.

The most important thing is to strengthen the continuity that drives the company, highlighting the visionary leadership of its successors and the essential role of each employee. Regardless of how long we have been with the company, we are all working to strengthen the foundations that support our growth. Whether you have been with us for decades or are just starting out, together we form the roots that keep Furlan solid and prepared for the future.

With 62 years of history, started by Seu Geraldo, as he was affectionately known, the company's trajectory continues masterfully through his children and grandchildren, who maintain the commitment to offering complete and innovative solutions. Today, Furlan stands out in the production of equipment, parts and services, serving the mining, industrial, agricultural and civil construction sectors with excellence.

The 2025 campaign reflects the continuity of the values ​​presented in 2024, with the motto “The essence that builds the future” , reinforcing Furlan’s commitment to its customers, employees and partners. We talk about this topic here .

“A company guided towards the future, without losing its connection with its origins”

The 2025 presentation highlighted that “Máquinas Furlan has at its core the strength of its roots, a legacy built with dedication, solid values ​​and teachings left by Mr. Geraldo Furlan. This history is more than a memory, it is a living commitment that his successors have honored with vision and leadership, guiding the company into the future without losing connection with its origins.”

With the launch of the “Strong Roots” campaign, Máquinas Furlan celebrates the continuity that drives the company, “highlighting the visionary leadership of its successors and the essential role of each employee. Everyone, regardless of how long they have been with us, has a fundamental contribution to make to strengthening the foundations that sustain our growth and success. Whether they have been with us for decades or are just beginning their journey, together we form the roots that sustain a solid Furlan that is prepared for the future.”

Each employee is an essential part of this story. “It is your ideas, efforts and dedication that make Furlan a solid and resilient company. Continuity is not limited to time, but manifests itself in the daily commitment to preserving values ​​and seeking innovation,” states the external message to employees.

“Máquinas Furlan is like a robust tree, with roots that expand and deepen over time, nourished by the dedication of each person who believes in its essence. The 'Strong Roots' campaign is an invitation to celebrate this history and, together, build a future that honors our legacy, while charting new horizons, driven by the strength of our roots and the courage to innovate.”

Watch the video with the main moments of the celebration.

Furlan's commitment to continuous improvement

Geraldo left us in 2016. For his son Wagner Zutin Furlan, Chairman of the Board of Directors, “our work history built over time helps guide the future. At the same time, we created in all of us who work at Furlan a commitment to continue improving continuously.”

The company's CEO, Valter Zutin Furlan, highlighted the importance of generating transformative projects from the Limeira unit. “Our clients have high expectations when we bring them a challenge that their companies are facing. The responsibility is enormous, because mining, although it is one of the oldest industrial activities in the world, is constantly updating itself in a highly competitive environment,” he said.

For Valter, the Furlan team is capable of surprising the market. “We constantly invest in machines, technology and people so that projects are increasingly assertive,” he added.

The managers took advantage of the event to wish a Merry Christmas and a prosperous 2025 to employees and their families, reinforcing that “together, we will continue to strengthen Furlan’s roots and shape a future of innovation and excellence”.